Business Development

Welcome to Business Development Academy!

Welcome to Business Development Academy!

Business development is an ever-evolving concept that can be summarized as the ideas, initiatives, and activities aimed at making a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships and making strategic business decisions.

Section 1 - Basics

BD Basics

ER Principles

Section 2 - Portfolio

Objectives

1. You understand the global and regional portfolio.

2. You evaluate what you can downscale and sell in your entity.

3. You understand and are aware of how to include EwA in your BD portfolio.

Global and Regional Portfolio

Building my Portfolio

Section 3 - Programs & Initiatives

Objectives

1. Understand about our Global Talent Program

2. Learn about Heading 4 The Future

3. H4TF: Event delivery details

4. H4TF: Mastering B2B Sales

5. What's Digital Campaign and how can we offer it to our partners?

6. Becoming a CSR Experts

Global Talent

What's H4TF

H4TF :Event delivery details

H4TF: Mastering B2B Sales

Digital Campaign

CSR Experts

Section 4 - Sales

Objectives

1. Tips and Tricks about Sales Methodologies

2. Learn about the Sales Funnel

3. How to do proper prospecting

4. What is Qualifying Lead?

5. When is my lead qualified?

Sales Methodologies

Sales Funnel

Prospecting

Qualifying Leads

Section 5 - Account Management

Objectives

1. Why do we need to track our Accounts?

2. How can we track them?

3. Why do you have to do Account Reporting?

4. When do you need to Report?

5. What is important when creating Reports?

6. Partner Assessment

7. Account Planning & partnership path

8. Explore new opportunities

9. Planning and Visits

Account Planning and Account Visits

Account Tracking & Reporting

Upscaling your Accounts

Section 6 - Documentation & Finance

Objectives

1. What is a CRM?

2. Understand why it’s important to use a CRM

3. Analysis behind a CRM selection

4. Understand how to start the implementation

5. What is pricing?

6. What is pricing in the context of BD?

7. How to determine price and why this is important now?

8. Frameworks to support pricing decision making.

CRM Decision & Management

Basic Pricing Decisions

Section 7 - Synergies & Stakeholder Management

Objectives

1. Understand how you can elevate the synergy with your Marketing Responsible in order to successfully deliver e.g. Digital Campaigns with your partners or get more Prospects

2. Know more about AIESEC & External Bodies,

3. Get to know BD as an External Link

4. Learn How to manage an SG/BoA?

5. Learn Working with AIESEC Alumni

Power Corner

Marketing Synergy

Alumni and BoA Engagement for Success

BD Academy Certification