B2C Marketing

Section 1 - Introduction

Introduction to B2C Academy

What is B2C Marketing

Section 2 - Our Brand & Our Program

The AIESEC Brand

The Youth Customer Flow

AIESEC Programs

Section 3 - Setting your Strategy: Pre-Attraction

Macro Analysis

Persona Creation

Competitor Analysis

Market Research

Customer Behavior Analysis

S&D Analysis

Pricing Research

Setting Your Attraction Strategy

MKT Academy Certification