# B2C Marketing

## Section 1 - Introduction

### Introduction to B2C Academy

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### What is B2C Marketing

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## Section 2 - Our Brand & Our Program

### The AIESEC Brand

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### The Youth Customer Flow

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### AIESEC Programs

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## Section 3 - Setting your Strategy: Pre-Attraction

### Macro Analysis

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### Persona Creation

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### Competitor Analysis

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### Market Research

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### Customer Behavior Analysis

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### S\&D Analysis

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### Pricing Research

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### Setting Your Attraction Strategy

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## MKT Academy Certification

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