B2C Marketing

Section 1 - Introduction

Introduction to B2C Academy

What is B2C Marketing

Section 2 - Our Brand & Our Program

The AIESEC Brand

https://drive.google.com/file/d/19kn1GC3-Otjeb6sWYT67D97fNxqtXwDn/view?authuser=1&usp=drive_webdrive.google.com

The Youth Customer Flow

https://drive.google.com/file/d/1Q2XUdR4jeFRyqO0ffk1A_rVzgrOzx2St/view?authuser=1&usp=drive_webdrive.google.com

AIESEC Programs

https://drive.google.com/file/d/1IZ0BRjmx1BukRzxjKvJff-yZVe_nBGHu/view?authuser=1&usp=drive_webdrive.google.com

Section 3 - Setting your Strategy: Pre-Attraction

Macro Analysis

Persona Creation

Competitor Analysis

Market Research

Customer Behavior Analysis

S&D Analysis

https://drive.google.com/file/d/1mnpVWf9im_wg3c3gTUxZlllCzz0Gu45w/view?authuser=1&usp=drive_webdrive.google.com

Pricing Research

https://drive.google.com/file/d/1dxFJ6V5qVQ9IreHEd5B2nrDA5ofnuR4F/view?authuser=1&usp=drive_webdrive.google.com

Setting Your Attraction Strategy

MKT Academy Certification