# AIESEC Branding

## **AIESEC is a truly global brand with over 73 years of history.** 

At the time of this version of the Blue Book being published, AIESEC is present in 111 countries and territories. The challenge is to maintain a consistent brand image while adapting to the ever-changing audiences and the divergence in their expectations based on their age, location, and interests. This is the reason why the Blue Book exists, and it is refreshed every few years**.**

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Blue Book 2021
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Content Assets
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