AIESEC Branding
Our complete guide for every aspect of the AIESEC brand, to ensure we all know precisely how to represent ourselves as one unified AIESEC worldwide.
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Our complete guide for every aspect of the AIESEC brand, to ensure we all know precisely how to represent ourselves as one unified AIESEC worldwide.
Last updated
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At the time of this version of the Blue Book being published, AIESEC is present in 111 countries and territories. The challenge is to maintain a consistent brand image while adapting to the ever-changing audiences and the divergence in their expectations based on their age, location, and interests. This is the reason why the Blue Book exists, and it is refreshed every few years.